Is your recruitment strategy poised to attract these tech-savvy digital natives? Top performing organizations understand the crucial role that employee benefits offerings can have in attracting and retaining high caliber talent. If you're still relying on your broker's traditional approach to employee benefits, you're missing the mark.
OneDigital delivers fresh thinking for organizations to succeed with employee benefit plans that work across the workforce. Aligning your employee benefits with your recruitment strategy will help you win the talent battle.
With a labor pool comprised of three distinct generations, each with a very different approach to employment and employee benefits, having a fresh approach to your benefits strategy will not only keep you in the game within your industry but help you win high-performing talent over your competitors.
By George Papagelis, Managing Principal
Can you hear it? Probably not. Can you see it? Maybe. It’s a little like watching a plant or a tree grow. Though you may not hear or see it in real time, it’s been growing over time and will continue to grow well into the future. No, I’m not a botanist or an arborist, and I’m not talking about plants or trees. I’m talking about the growing presence of millennials, the group of people born between 1981-1997, in the workforce.
There’s an unusual phenomenon occurring in today’s workforce. Three distinct generations—Baby Boomers, Gen-Xers and Millennials—are working alongside each other at most organizations. At the same time, additional representatives from the Silent Generation and Generation Z are positioned as bookends at opposite ends of the age spectrum, simultaneously placing five age groups in the labor force. While this multi-generational mix has introduced novel concepts to the work environment, such as more flexibility, it also presents new challenges to benefits programs.