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Centro Benefits Research Appoints Treg Balding Chief Operating Officer

Centro Benefits Research, LLC (“Centro”) is a wholesale employee benefits organization providing research, analysis, and execution for partner consultants and the clients they serve. Centro joined OneDigital in February 2020, continuing the firm’s growth in the benefits wholesale vertical.

Industry veteran to lead Centro’s national recruitment and expansion of ancillary wholesalers

KIRKWOOD, MO– January 20, 2021 - Centro Benefits Research, LLC today announced it has named Treg Balding Chief Operating Officer. As the former Vice President of Distribution and Client Management at Guardian Life, Balding brings over 32 years of industry experience to this role. Balding will be responsible for revenue growth, distribution management, carrier relationships, and will be a catalyst for the already dynamic growth engine of Centro.

With nearly $1 billion of premium under management, Centro provides research, analysis, and execution for partner consultants and the clients they serve. Centro has grown exponentially since its inception in 2016. Balding’s operational and distribution experience will accelerate Centro’s national footprint while simultaneously refining the company’s research platform.

I was attracted to the culture, the vision and the unique opportunities to deepen the impact of our services to the brokerage community and insurance carriers. We have a very clear vision of how we can create efficiencies and streamline the process from quoting through onboarding. I’m also looking forward to expanding our footprint into every major market in the United States by recruiting and hiring the industry’s best and brightest.
— Treg Balding, Chief Operating Officer, Centro Benefits Research, LLC

“Today is an important milestone for Centro. Treg and I have worked together in various capacities for over 25 years. He is a unique talent with deep industry ties and is one of the most respected leaders in our industry. As such, he provides an important conduit in our mission to build a bridge between the brokers and insurance companies we represent,” states Centro’s President and Founder, Dan McAlone.

About Centro Benefits Research, LLC

Centro Benefits Research, LLC is a leading ancillary wholesale operating company headquartered in St Louis, MO, with client relationships in all 50 states.