OneDigital Co-Founder, Mike Sullivan, Comments on Growth in Challenging Markets for Forbes Experts Panel

In a recent article on Forbes titled “20 Tips to Better Manage Business Finances in Unpredictable Times,” Mike Sullivan, Co-Founder and Chief Growth Officer at OneDigital, shared his perspective on navigating financial challenges in an unpredictable economic landscape.

In previous comments on his formula for strategic growth, Mike has emphasized the importance of maintaining a consistent approach to growing a business, regardless of the short-term changes in market conditions. His comments over the weekend reflect a similar tone, highlighting the importance of retention in both ideal and unstable markets:

On the client-facing side, it’s easy to overlook the importance of retention in stable markets when the market is full of buyers there to replace lost revenue. Businesses that have grown through challenging markets know that keeping existing clients is more financially efficient than spending resources to find new ones.
 
— Mike Sullivan, Co-Founder & Chief Growth Officer, OneDigital

To read the full piece, check out the full Forbes article here.

And for more on Mike’s formula for strategic growth, check out his recent post: The 3 Elements of Our Long-Term Growth Strategy.