OneDigital Acquires Area Financial Services

Acquisition to Provide Clients with Greater Access to Personalized Advisory Services Across the Midwest Region

ATLANTA, GA – January 12, 2021 – OneDigital, the nation's leading strategic advisory firm focused on delivering health, retirement/wealth, and HR solutions for employers of all sizes, has acquired Area Financial Services, Inc., an employee benefits agency providing health and dental insurance, life insurance, long term care insurance, annuities and retirement plans located in Altoona, Wisconsin. The acquisition will serve as OneDigital's fourth Wisconsin office location and increase the firm's customer reach across the state.

We are thrilled to be expanding our footprint with Area Financial Services to deliver more value as a trusted resource to employers across the Midwest region. This joint venture significantly increases the scale and breadth of our firm while elevating the benefits to our employees and clients.
 
— Kristine Meuse, Regional Managing Principal, OneDigital Midwest

The Area Financial Services, Inc. senior leadership team led by Brian Flynn, will be joining OneDigital as Principal, Senior Client Executives. Along with Flynn, four additional team members will make the transition to OneDigital. Operating under the OneDigital brand, the firm's approximately 500 group and individual clients will have access to OneDigital's premier services and capabilities.

"This juncture brings together the expertise of two great firms to reshape how employers experience healthcare," said Brian Flynn, Vice-President of Area Financial Services, Inc. "Our 75 years of combined insurance experience coupled with OneDigital's repository of streamlined tools and services allow us to meet the ever-changing needs of our clients while maintaining a localized feel that our clients appreciate."

This announcement marks the 37th acquisition for OneDigital in the last 12 months. The expansion of the employee benefits division further complements OneDigital's comprehensive advisory services and market-leading solutions in over 100 offices throughout the country, serving close to 60,000 clients. The firm's strategic partnership with like-minded agencies continues to enhance the client experience for employers across the country while simultaneously helping local firms fuel their growth with industry-leading deliverables and support.

About OneDigital

OneDigital is the leading strategic advisory firm in the U.S. and has consistently led from the front as a workplace ally for 20 years. OneDigital’s unique ability to converge health, wealth and human resources into a hub of services and business guidance has empowered companies to create workplaces that attract and retain talent while fueling innovation and company growth. As employee healthcare, wellness and workplace benefits continue to shift, companies of all sizes have relied on OneDigital’s exceptional advisory teams for counsel and its adjacent services, including employee benefits, holistic HR services, retirement and wealth management, employee wellbeing and pharmacy consulting. Headquartered in Atlanta, OneDigital's more than 100 offices and 2,400+ business strategists serve the needs of over 60,000 employers across the nation.

OneDigital has been named to the Inc. 5000 List of America's fastest-growing companies every year since 2007, one of only 11 companies to do so. Currently listed as 18th on Business Insurance's list of 100 Largest U.S. Brokers, OneDigital's deep analytic abilities and experienced advisors deliver insights that reduce business risk and improve plan design and performance.

About Area Financial Services, Inc.

Area Insurance Agency was founded in 1988 and then changed to Area Financial Services in 2004. Area Financial Services, Inc. is an agency located in Altoona, Wisconsin. Our main lines of business are health and dental insurance, life insurance, long-term care insurance, annuities, and all forms of retirement plans, including 401 (k) plans, SEP IRA's, simple IRA's, TSA's, and individual retirement accounts. We use a consultative approach to employee benefits, not every employer is alike, so we craft employee benefits plans that fit each of our client's specific needs.

Our reputation, along with our integrity, are central to Area Financial Services, Inc. and the way we conduct business with our clients and business partners. We strive to provide our clients with the very best service and products to help meet their insurance needs. Our expertise, reputation, resources and growth have earned our client's loyalty and our industry's respect. Our employees also accept social responsibilities in the communities in which we work and live through volunteerism and charitable giving.