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Digital Benefit Advisors Acquires USBC; Opens Second Atlanta Office

ATLANTA – July 11, 2016 – Digital Benefit Advisors (DBA) (, a leading national employee benefits firm with 35 offices across the country, has acquired USBC, LLC of Alpharetta, Ga., opening the company’s second DBA office in metro Atlanta.

Principals Joe Leigner and Jeff Thomas, along with their team of five professionals, have joined DBA, expanding their capabilities and gaining access to enhanced resources, technology and plan solutions for their 250 employer clients. In addition, industry veteran and long-time financial executive, Mark Reed, founder of The Reed Company, has joined DBA’s Alpharetta office, further strengthening the firm’s marketplace position.

“We’re pleased to open another DBA office in the backyard of our company’s headquarters and have a seasoned, well-respected team in place to expand our position across Georgia and the Southeast,” says Mike Sullivan, chief growth officer for Digital Insurance, DBA’s parent company. “The addition of Joe, Jeff and Mark to our DBA team further cements our strong platform and continues to drive our market share growth throughout this region.”

“With the ever-changing landscape of the benefits and insurance industry due to Health Care Reform, aligning with a leading national player such as Digital strengthens our capabilities,” says Leigner, “and gives our customers access to greater services and expertise. This move takes us to the next level and enables us to provide the most value for our clients.”

“Joining DBA allows us to swim up market and offer additional products and services and provide clients with innovative technology to support daily operations,” adds Thomas. “It’s a win for us, but, more importantly, for our clients. And, as customer service has always been a hallmark of our agency, we see this as an opportunity to continue that steadfast commitment.”

“I’ve worked in the financial services industry for many years, and the infrastructure and culture at Digital are just a few of the areas that really stood out to me,” adds Reed. “It truly is unique, in a very positive way. I’m fortunate for the opportunity to collaborate with DBA and provide the firm’s astute talents and top-notch resources to my clients.”