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Sena Meilleur Discusses the Value of Embracing Creative Benefits with Employee Benefit Adviser

How an Employee Benefits Consultant Helped One Employer Combat the Competition for Talent

Attracting and retaining top talent can be challenging in a competitive climate with a small population and aging workforce, as many employers know. Those who have embraced the need for creativity in recruitment and retention have been able to stand out from the competition. Sena Meilleur, Managing Principal of OneDigital Vermont, explains how she helps clients solve for their primary business challenge with a tailor-made benefits strategy that takes into account each organization’s unique corporate culture in the article, “Vermont Broker Serves Creative Benefits for Rhino Foods,” published by Employee Benefit Adviser.

Many Vermont employers are at a point where they need to be more creative and strategic about recruitment and retention to compete on both a national and global scale, says Sena Meilleur, managing principal at OneDigital, a Burlington, Vermont-based benefit broker.
“We just don’t have a very big talent pool to begin with,” she says. “Our workforce is aging or shrinking.” In fact, she admits that “it’s tough to be a broker in Vermont for a variety of reasons,” which demands equally creative and strategic approaches that are more consultative when advising clients.

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For more information on how your organization might incorporate creative employee benefit strategies, contact your OneDigital representative.


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