An employee benefits package full of creative voluntary benefits will fail if your employees don't understand it.
There is growing pressure to offer creative benefits packages to attract and retain employees. The more complicated benefits plans become, the more critical it is to have a strategy for clear communication with employees. Shelley McLean, senior client executive at OneDigital Charlotte, discusses the importance of effective benefits communication in the recent article by BenefitsPro, “Bridging Benefit Communication Gaps.”
When you’re talking about one of the largest line items on an employer’s budget, having a benefits communication plan that is effective and carefully crafted is going to be important. A communication plan needs to be carefully developed; not just an afterthought for enrollment.
For some of our clients, we do mid-year face-to-face meetings or mid-year webinars. Send the same message in many different ways. You should be a chameleon with your strategy.
— Shelley McLean, Senior Client Executive, OneDigital Charlotte
Partner with experts who can help you build an effective benefits and communication strategy. Contact your OneDigital representative to see how you can improve your benefits strategy and better serve your employees.