Read More

Shelley McLean on Getting Social During Open Enrollment

Now that the majority of the nation’s population owns a smartphone, employers are taking to social media and text message to communicate with employees during open enrollment effectively.

Shelley McLean, a senior client executive at OneDigital Charlotte, talks with SHRM about how employers need to think out of the box when it comes to communicating benefits to different generations. In the article “For Open Enrollment, Communications Get Social” she encourages employers to use innovative and current channels of communication with employees.

Employers need to send creative messaging to meet the employees where they are. Evolve their benefits communication plan to keep up with the times.
Shelley McLean, Senior Client Executive, OneDigital Charlotte

Click here to read the full article.

Millennials are the fastest growing population in the workforce. Contact your OneDigital Consultant to incorporate a creative and effective benefits communication strategy to implement during open enrollment.