OneDigital Leaders Featured in "Insurance Thought Leadership" on Closing the Talent Gap in the South
Outdated benefits strategies are quietly eroding workforce loyalty, and Southern employers are feeling the impact.
As business growth surges across the region, the competition for skilled talent is intensifying. Organizations that fail to modernize their total rewards risk falling behind in both recruitment and retention.
In a recent feature for Insurance Thought Leadership, OneDigital’s April Husted, Senior Managing Principal, and Matt Fisher, Principal, deliver a strategic wake-up call for employers navigating this shifting landscape. Their article, "Southern Employers Must Rethink Benefits", outlines how evolving employee expectations, especially around flexibility, mental health, and financial well-being, are reshaping the employer value proposition.
Today's workforce expects flexibility, personalization, and choice. You don't need to expand cost; you need to expand relevance.
— April Husted, Senior Managing Principal, OneDigital Georgia
Early-career workers want help with student loans, mental health access, and first-home planning. Mid-career professionals prioritize family support, flexible schedules, and financial planning tools.
— Matt Fisher, Growth Leader, OneDigital North and Central Florida
The piece underscores the importance of data-driven, people-first strategies that align benefits with workforce priorities. It also explores how regional labor trends and demographic shifts are influencing benefit design and how OneDigital is helping employers stay ahead of the curve through tailored consulting and strategic planning.
Read the full article on Insurance Thought Leadership here
About OneDigital
OneDigital’s team of fierce advocates helps businesses and individuals achieve their aspirations of health, success and financial security. Our insurance, financial services and HR platform provides personalized, tech-enabled solutions for a contemporary work-life experience. Nationally recognized for our culture of caring, OneDigital’s teams enable employers and individuals to do their best work and live their best lives. More than 100,000 employers and millions of individuals rely on our teams for counsel and access to fully integrated worksite products and services and the retirement and wealth management advice provided through OneDigital Investment Advisors. Founded in 2000 and headquartered in Atlanta, OneDigital maintains offices in most major markets across the nation. For more information, visit onedigital.com.