Tailoring Benefits to Life Stage: April Husted Shares Strategies for Closing the Value Perception Gap

When benefits reflect the realities of employees’ life stages, organizations unlock stronger engagement, retention, and overall well-being.

Today’s workforce spans four generations, each with distinct needs and expectations. To attract and retain top talent, employers must move beyond one-size-fits-all benefits packages and embrace a more personalized approach.

In the latest issue of  Benefits Quarterly, April Husted, Senior Managing Principal at OneDigital, shares her insights on how employers can better align their benefits strategies with the diverse life stages of their employees. Her article, “Tailoring Benefits to Life Stage,” explores how targeted benefits and strategic communication can help close the gap between what employers offer and what employees truly value.

Understanding employees at an intimate level can support an employer’s ability to offer benefits packages that truly matter and provide material assistance to their employees.
 
— April Husted, Senior Managing Principal

 
April outlines three key strategies for employers: identifying disconnects between perceived and actual benefit value using data, improving communication to enhance employee understanding, and personalizing offerings to meet the unique needs of employees at various life and career stages.

From financial advisory services and enhanced HSA contributions to caregiver support and menopause resources, April highlights a range of benefits that can make a meaningful impact across the workforce.

Read the full article in Benefits Quarterly here.

Looking to better understand what matters most to your employees? Explore OneDigital’s Employee Value Perception Study.