About
Jeff Cross is a Principal and Senior Benefits Consultant at OneDigital, a national team of experienced, local employee benefits advisors who create greater value for employers and inspire individuals to become more engaged health care consumers.
Jeff has been in the insurance/employee benefits arena for over 23 years, with the majority of his career in various underwriting leadership roles for a number of health insurance carriers. He brings expertise in risk analysis and management, underwriting and pricing, alternative funding arrangements, creative benefit designs driving value based care, and wellness and consumer engagement strategies. His intimate knowledge of insurance carriers’ underwriting and pricing practices drives negotiation leverage on behalf of his clients.
Jeff’s goal is to help his customers maximize their healthcare spend, improving employees’ health and wellbeing while simplifying the healthcare experience. He is a graduate of the University of Connecticut and lives with his wife in Simsbury, CT, where they raised their four children.
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Latest News & Updates
Better Benefits, No Headaches, Lower Costs
1 min read
Jeff Cross
Principal, Senior Consultant
Healthcare spend is expected to rise another 6% in 2020, creating an unsustainable rate for employers nationwide. With this in mind and a new year around the corner, it's important…
12.20.2019
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Healthy People
1 min read
Jeff Cross
Principal, Senior Consultant
Sara Tarca
Workforce Health Consultant
When speaking with employers across Connecticut, the country and globally, we often find that employee wellbeing is something they plan to focus on in the near future but are admittedly…
12.06.2019
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Better Benefits, No Headaches
1 min read
Jeff Cross
Principal, Senior Consultant
More than 1/3 of organizations have increased their benefits offerings to retain employees in the last 12 months, according to SHRM. More and more employers are looking to benefits to…
11.21.2019
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Better Benefits, No Headaches
1 min read
Jeff Cross
Principal, Senior Consultant
Emily Bailey
Managing Principal
Eric Pomroy
Business Development Executive
Many organizations operate under the assumption that a traditional benefits approach is an acceptable strategy. But with 5 generations in the workforce, the continued adoption of conventional benefits strategy can…
11.15.2019
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