About
Jeff Cross is a Principal and Senior Benefits Consultant at OneDigital, a national team of experienced, local employee benefits advisors who create greater value for employers and inspire individuals to become more engaged health care consumers.
Jeff has been in the insurance/employee benefits arena for over 23 years, with the majority of his career in various underwriting leadership roles for a number of health insurance carriers. He brings expertise in risk analysis and management, underwriting and pricing, alternative funding arrangements, creative benefit designs driving value based care, and wellness and consumer engagement strategies. His intimate knowledge of insurance carriers’ underwriting and pricing practices drives negotiation leverage on behalf of his clients.
Jeff’s goal is to help his customers maximize their healthcare spend, improving employees’ health and wellbeing while simplifying the healthcare experience. He is a graduate of the University of Connecticut and lives with his wife in Simsbury, CT, where they raised their four children.
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Latest News & Updates
Better Benefits, No Headaches
5 min read
Jeff Cross
Principal, Senior Consultant
For most of the 1980s and 1990s, health maintenance organizations (HMOs) indirectly discouraged healthcare consumerism by offering benefit designs with small (if any) copayments for virtually every service. Emergency room…
4.12.2018
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Better Benefits
5 min read
Jeff Cross
Principal, Senior Consultant
As the year winds down and open enrollment season comes to a close, it’s time to examine how the employee benefits landscape may look in 2018 and beyond. Rather than…
11.29.2017
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Better Benefits, Lower Costs
3 min read
Jeff Cross
Principal, Senior Consultant
My most recent blog post was on the world of benefits administration technology. In an industry where acronyms rule, I wonder why we haven’t started referring to BenAdmin Technology as…
8.27.2017
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Better Benefits, No Headaches
4 min read
Jeff Cross
Principal, Senior Consultant
Where there is demand, supply will follow, and the BenAdmin technology supply chain is chock full and getting fuller. This saturated market makes the process of choosing a partner to…
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