Building a Culture Around Purpose and Trust with Jessica Rich, co-CEO of The Walker Group

100% employee retention over the last 24 months in this labor market? Seems impossible.

But that's been the reality for The Walker Group and co-CEO, Jessica Rich, who over the past year helped her organization turn to a Perpetual Purpose Trust (PPT) ownership structure. PPT for short, made most popular by Patagonia recently turning to this structure in 2022, legally empowers a company to organize around its purpose, rather than just profit. In this episode, Jeff Cross, podcast host, and Jessica Rich dive into why the Walker Group looked into Perpetual Purpose Trust, what it has done for their business, their employees, and the community as well as why employers are reaching out to learn more about this ownership structure. The Walker Group will be hosting a virtual panel discussion on Wednesday, September 25th from 12-1 PM EST on their transition to a Perpetual Purpose Trust. Check out their website for more details.

Check out our recent blog post "Strategic Succession Planning for Small-To-Medium Sized Businesses" for more guidance.

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