How AI is Personalizing Employee Benefits and Reducing Confusion

Artificial intelligence is revolutionizing the way employees engage with their benefits, making traditionally complex programs more intuitive and accessible.

Navigating benefits options can be overwhelming — employees often struggle to understand their choices, eligibility, and how to maximize their plans. To address this challenge, AI-driven solutions are stepping in, offering personalized recommendations, real-time support, and educational tools that empower employees to make informed decisions about their total rewards packages and benefits.

OneDigital Northern California's Principal and Senior Client Executive, Dan Maass, shares insights with World at Work in the article “AI Could Be the Answer to Reduce Employees’ Benefits Confusion." This piece explores how AI is simplifyting employee benefits navigations, ultimately leading to better decision-making and greater employee satisfaction.

We see employees asking things like, ‘What is a deductible?’ or ‘Is RBP [reference-based pricing] a scam?’ — questions they might hesitate to ask otherwise…By understanding an employee’s unique needs, AI goes beyond just recommending the lowest-cost plan — it helps them choose the right plan for their family.
— Dan Maass, Principal, Senior Client Executive - OneDigital Northern California

Beyond his contributions to World at Work, Maass has co-authored a series of AI in HR blogs exploring the role of artificial intelligence in employee benefits and strategies for enhancing workforce efficiency. Most recently, Maass hosted a fireside chat alongside Avante's CEO and co-founder, Rohan D'Souza, at OneDigital's Onward Client Event, where they discussed how AI's impact on employee satisfaction and engagement.

Interested in AI and how OneDigital is empowering business leaders to harness data and insights for informed decision-making? Learn more about OneDigital’s Impact Studio to navigate complexity with confidence.