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OneDigital Acquires Cost Plus Advisors, LLC

Acquisition to Expands Benefits Division and Deliver Modernized Cost-Saving Solution

ATLANTA, GA – May 25, 2021 – OneDigital, the nation's leading strategic advisory firm focused on delivering health, retirement/wealth, and HR solutions for employers of all sizes, has acquired Cost Plus Advisors, LLC.

Headquartered in Vail, CO, Cost Plus Advisors bring forth a solution-based pricing model (Cost Plus Model) geared toward helping self-funded plan sponsors combat the rising cost of healthcare claims while maintaining competitive benefits offerings for employees.

Cost Plus and their innovative solutions perfectly complement OneDigital's bench of capabilities to deliver low cost and great service to businesses of all sizes. With the steady rise of health benefits cost, our ability to address and solve for the financial strain placed on businesses and their employees will be essential to the success of our clients.
Kristine Meuse, OneDigital's Midwest Regional Managing Principal

David Huerta, the co-founder of Cost Plus Advisors, commented, "We are excited to be part of OneDigital. Our aligning philosophies make for the perfect partnership to disrupt the status quo of the industry. My co-founder, Bob Duch, and I have this great opportunity to share our niche expertise of benefit plan spend reduction while leveraging OneDigital's national scale and full scope of services."

At the closing of the deal, the Cost Plus team will adopt the OneDigital name and access the firm's range of employer solutions. Co-founders Duch and Huerta will assume the title of Principal, Senior Client Executive, and continue overseeing its operations in tandem with the OneDigital Midwest region.

OneDigital continues to partner with adjacent firms across the country that support its holistic approach to employee wellbeing. The firm is currently offering services and solutions in more than 100 offices and has 2,400+ business strategists supporting the needs of over 85,000 employers across the nation.

About OneDigital

OneDigital is the nation's leading health, retirement/wealth, and HR advisory firm focused on empowering business growth for employers of all sizes, and has consistently led as a workplace ally for over 20 years. OneDigital's unique ability to converge health, wealth and human resources into a hub of services and business guidance has empowered companies to create workplaces that attract and retain talent while fueling innovation and company growth. As employee health care, wellness and workplace benefits continue to shift, companies of all sizes have relied on OneDigital's exceptional advisory teams for counsel and its adjacent services, including employee benefits, holistic HR services, employee wellbeing and pharmacy consulting, as well as the retirement and wealth management services provided through OneDigital Investment Advisors. Headquartered in Atlanta, OneDigital's more than 100 offices and 2,400+ business strategists serve the needs of over 85,000 employers across the nation.

OneDigital has been named to the Inc. 5000 List of America's fastest-growing companies every year since 2007, one of only 11 companies to do so and is currently listed as 18th on Business Insurance's list of 100 Largest U.S. Brokers. For more information, visit

About Cost Plus Advisors, LLC

Co-founders Bob Duch and David Huerta founded Cost Plus Advisors in 2013 after being introduced to the game-changer of Reference Based Pricing. After much research and experience working with vendors and carriers, Bob and David recognized the need to create a modern healthcare platform that would design plans to give employees better benefits and address claim costs in each area of plan spending. Understanding the underlying issues of the health care system, the two built a "turn-key" model that provides better benefits at lower costs. The Cost Plus Model has been proven over seven years to be simple and very effective. For more information, visit