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OneDigital Acquires Gouldin & McCarthy, LLC

Acquisition Marks Aggressive Rotation into Wealth Vertical

ATLANTA, GA – January 13, 2022 – OneDigital Investment Advisors, an SEC-registered investment advisor and wholly-owned subsidiary of OneDigital, a leading insurance brokerage, financial services and HR consulting firm, today announced it has acquired the assets of Gouldin & McCarthy, LLC (G&M). The acquisition signals strong investments in people and scale for OneDigital’s wealth management solution.

Founded in 1999 and located in Basking Ridge, New Jersey, Gouldin & McCarthy is known for its superior personal financial planning and retirement plan consulting for small to medium-sized companies bringing peace of mind to employers and individuals alike. The G&M team of partners brings decades of experience and tangible synergies to OneDigital's holistic approach to retirement and wealth and commitment to financial wellness.

OneDigital has built a notable practice across the Northeast region, and we are excited to expand further with wealth management capabilities. From my very first conversation with this team, we knew they would integrate seamlessly. The way they think about the client experience along with the future of the wealth industry makes them a great fit for OneDigital.
David Hinderstein, Regional Senior Vice President, OneDigital Retirement + Wealth

Aligning with OneDigital will allow us to continue to build on our expertise with a high-touch client service model to offer world-class service and expertise for the decades to come. Our clients will benefit from deeper resources and infrastructure. Our corporate clients will benefit from increased size and leverage as well as a more diverse product set, allowing us to truly serve as a total business consultant for their needs.
Michael Gouldin, Senior Advisor, Founder of Gouldin & McCarthy

All members of the G&M Team have joined OneDigital and will continue to provide exceptional service to their client base while integrating the enhanced capabilities of OneDigital.

Strategic partnerships have led to significant growth for the firm, fueling its investments in technology solutions and other resources that deliver efficiencies for broker partners and the customers they serve. M&A consulting firm, Wise Rhino Group, represented Gouldin & McCarthy in the transaction.

About OneDigital

OneDigital delivers strategic advisory consulting and technology-forward solutions to more than 85,000 employers across the nation. As employee health care, wellness and workplace benefits continue to converge, businesses of all sizes have relied on OneDigital’s exceptional advisory teams for counsel in employee benefits, wellbeing, human resources, pharmacy consulting, property and casualty solutions, as well as the retirement and wealth management services provided through OneDigital Investment Advisors. OneDigital’s commitment to technology and innovation enables its 3,000 advisors to deliver the most modern and intuitive customer experience anywhere in the industry.

OneDigital has been named as a Best Place to Work in Insurance by Business Insurance. For more information, visit

Investment advice offered through OneDigital Investment Advisors, an SEC-registered investment adviser and wholly owned subsidiary of OneDigital.

About Gouldin & McCarthy, LLC

Gouldin & McCarthy is a nationally recognized personal financial planning and retirement plan consulting firm in Basking Ridge, New Jersey focusing on the needs of small-to-medium size businesses and high net worth individuals. G&M applies decades of experience and in-depth expertise to help their retirement plan and personal clients achieve their goals and objectives.