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OneDigital Acquires The Sorin Group

Firm fortifies presence in the Carolinas with Raleigh-based team

ATLANTA, GA – January 31, 2023 - OneDigital, the nation’s leading insurance brokerage, financial services, and HR consulting firm, has acquired The Sorin Group (Sorin), an employee benefits firm based in Raleigh, NC. bolstering its presence across the Carolinas. The addition of The Sorin Group marks OneDigital’s ninth office in North Carolina, and the third acquisition announced this year.

Founded in 2006, The Sorin Group brings a vast array of employee benefits, compliance, HR, technology, and benefit administration knowledge to the marketplace. They offer tailored solutions to achieve their clients’ unique goals including benefits brokerage and support services, pharmacy transparency solutions, proprietary HRA program design, benchmarking, ACA/HR compliance support, and data analytics.

We are excited to welcome The Sorin Group to OneDigital. Their team's deep industry expertise and commitment to client-focused service makes them a fantastic addition to our collaborative culture as we continue to grow across the country.
-Mark McLean, Senior Managing Principal, Carolinas -Southeast Region

"The Sorin Group has been committed to meeting the unique needs of clients throughout North Carolina and the southeast for almost two decades. Becoming a OneDigital company is the next step in continuing that journey. We look forward to using the national resources of OneDigital to continue to expand our solutions and offerings while maintaining our hands-on service approach that our clients have appreciated for years,” said Rand Williams, Managing Partner, The Sorin Group.

Rand Williams will continue to lead The Sorin Group team as Principal, Senior Client Executive with OneDigital and the Sorin team will continue serving clients in their existing roles.

As an industry leader, OneDigital seeks entrepreneurial organizations to expand its comprehensive advisory services and market-leading solutions. The firm's niche for strategic partnerships is backed by its significant growth and successful expansion into new service verticals, fueling its investments in technology solutions and other resources that deliver efficiencies for broker partners and the customers they serve.

About OneDigital

OneDigital is a steward of business growth and people potential. Our insurance, financial services and HR platform provide personalized, tech-enabled solutions for a contemporary work-life experience. Nationally recognized for our culture of caring, OneDigital’s teams enable employers and individuals to do their best work and live their best lives. More than 100,000 employers and millions of individuals rely on our teams for counsel and access to fully integrated worksite products and services and the retirement and wealth management services provided through OneDigital Investment Advisors. Founded in 2000 and headquartered in Atlanta, OneDigital maintains offices in most major markets across the nation. To learn more, visit

About The Sorin Group

The Sorin Group, founded in 2006 and based in Raleigh, NC, specializes in designing, implementing, and managing employee benefit programs tailored to achieve their clients’ unique goals, people, and culture. Sharing their expertise in risk management and compliance support with their clients, the Sorin Group creates a unique process and approach that helps employers bring control and predictability to their health plans, allowing them to build a program their employees will love. For more information, visit