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OneDigital Expands Wealth Offering With Addition of East Main Street Advisors, LLC

Firm Continues to Build Wealth Management Capabilities with Fourth Acquisition of 2022

ATLANTA, GA – February 24, 2022 – OneDigital Investment Advisors, an SEC-registered investment advisor and wholly-owned subsidiary of OneDigital, a leading insurance brokerage, financial services and HR consulting firm, today announced it has acquired East Main Street Advisors, LLC (EMSA). EMSA is the fourth wealth management firm to join OneDigital in 2022, signaling OneDigital’s strong investments in people and scale for OneDigital’s wealth management solution.

The partnership with EMSA and its diversity of offering follows a flurry of acquisitions of wealth management and retirement firms in 2022. Together with the three former 2022 acquisitions; Gouldin & McCarthy, HM Capital Management, and Generations Wealth Planning, OneDigital Investment Advisors has added about $6.5 billion in assets between individual and retirement plan business.

As an organization we are expanding our footprint to provide unbiased, sophisticated, independent guidance to individuals and families around the country. The partnership with East Main expands our capabilities in the northeast and emphasizes our commitment to ensuring that people of all ages and income levels have access to the financial advice that they need to navigate a maze of financial trade-offs and leave a lasting legacy for future generations.
David Hinderstein, Regional Senior Vice President, OneDigital Retirement + Wealth

Each client’s needs and objectives are unique and require the collaboration of knowledge and experience to provide coordinated solutions. Joining forces with OneDigital, we now have the resources needed to create highly-personalized strategies to build, manage and preserve the wealth of our clients.
— Tom McEvoy, Managing Partner – East Main Street Advisors, LLC

Strategic partnerships have led to significant growth for the firm, fueling its investments in technology solutions and other resources that deliver efficiencies for broker partners and the customers they serve. M&A consulting firm, Wise Rhino Group, represented East Main in the transaction.

About OneDigital

OneDigital delivers strategic advisory consulting and technology-forward solutions to more than 85,000 employers across the nation. As employee health care, wellness and workplace benefits continue to converge, businesses of all sizes have relied on OneDigital’s exceptional advisory teams for counsel in employee benefits, wellbeing, human resources, pharmacy consulting, property and casualty solutions, as well as the retirement and wealth management services provided through OneDigital Investment Advisors. OneDigital’s commitment to technology and innovation enables its 3,000 advisors to deliver the most modern and intuitive customer experience anywhere in the industry.

OneDigital has been named a Best Place to Work in Insurance by Business Insurance. For more information, visit

Investment advice offered through OneDigital Investment Advisors, an SEC-registered investment adviser and wholly owned subsidiary of OneDigital, or through Gouldin & McCarthy, LLC, a registered investment adviser.

About East Main Street Advisors

East Main Street Advisors, LLC (EMSA), Manasquan, New Jersey, is a diversified, independent and privately held financial services firm. EMSA comprises a group of professionals with specialties in all areas of financial planning and wealth management.