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OneDigital Health And Benefits Acquires Designing Benefits

Benefits Firm Joins OneDigital’s Northern California Operations; Strengthens Company’s West Coast Market Share


LOS ALTOS, Calif. – Dec. 21, 2016
OneDigital Health and Benefits, the nation’s largest employee benefits-only company, has acquired Designing Benefits of Pleasanton, Calif., and Mesa, Ariz., merging their services into OneDigital’s Northern California location. Agency founder and president Kirstin Kleinschmidt has joined OneDigital as a principal, and along with her a team of four, they have expanded the Northern California office to 30-plus advisors and professionals, providing innovative benefits and human resources solutions to employers and their employees.

“Designing Benefits is another strategic addition to our West Coast operations and our four locations throughout California,” says Mike Sullivan, chief growth officer at OneDigital. “Kirstin and her team built an impressive agency and formed solid client relationships over the past 10-plus years. Their superior service will be enhanced by the expanded capabilities and dynamic programs OneDigital brings to the table.”

“Aligning with an industry leader and having access to OneDigital’s innovative technology platforms, analytic tools and proprietary products enables us to provide our clients optimal tools, extensive resources and enhanced benefit solutions,” says Kirstin Kleinschmidt, veteran insurance broker who started Designing Benefits in 2005.

“As the complex employee benefits arena continues to evolve, being a part of a national company and having direct access to the team of compliance and HR experts within OneDigital was not only the right decision for our agency, but the best decision for our clients.”

OneDigital’s comprehensive advisory services and market-leading solutions are offered in 35 offices throughout the country.  Responding to the convergence of broker consolidation, digitalization and an increase of millennials in the workplace, the 16-year-old company is staking a claim as “The new generation in health and benefits.” This position articulates the space in which OneDigital operates and highlights its ability to deliver fresh thinking ahead of the market, giving clients peace of mind that their approach to employee benefits is future-proof.

“We’re very pleased to have Kirstin and her group from Designing Benefits on our team,” says Jeff Fallick, managing principal of OneDigital’s Northern California office, which has been recognized as one of the “Best Places to Work” in the Bay Area by the San Francisco Business Times and the Silicon Valley Business Journal. “Our similar focus on maintaining an exceptional, positive company culture and providing our clients with optimal, cost-effective benefit solutions is our top priority.”

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