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Chief People Officer Elizabeth Chrane on Hyper-Personalized Benefits: How OneDigital is Redefining Employee Wellbeing

The Power of Data-Driven Benefits to Unlock Employee Needs

In today’s workforce, one-size-fits-all benefits are a thing of the past. Elizabeth Chrane, Chief People Officer at OneDigital, is pioneering a hyper-personalized approach that’s transforming employee wellbeing and engagement.

In the Leader’s Edge article “An Education in Hyper-Personalized Benefits,” Elizabeth Chrane, Chief People Officer at OneDigital, delves into how businesses can tailor their benefits programs to meet the evolving needs of employees. Drawing insights from OneDigital’s Employee Value Perception Study, which surveyed 2,000 U.S.-based employees, Chrane emphasizes the importance of understanding employee needs at different life stages. By viewing employees as internal customers, rather than one group, OneDigital is able to offer benefits that resonate with individuals and improve overall engagement.

Chrane explains that OneDigital collects data through regular benefit-specific and engagement surveys to grasp what matters most to their workforce. These surveys help uncover not just preferences but also emerging challenges, such as the growing need for mental health support and caregiving resources.

We rely a lot on survey data and so, internally, we have done some great studies and surveys, and externally, we do that as well. Internally, there are a couple of ways that we help understand what those needs are, and we’re able to slice and dice that information in those different groups. You can’t just necessarily look at their age and know what their needs are. You also have to consider their life stages.
 
One of the things that we have learned is that there is a pretty significant gap between the investment that a lot of companies make in benefits and what the perceived value of those benefits are by the employees. I think it’s important that companies understand how all these different things come into play.
 
Elizabeth Chrane, Chief People Officer, OneDigital

Based on survey results, OneDigital made a significant investment in mental health benefits and is exploring programs to assist employees managing both child and elder care responsibilities. Chrane notes that offering personalized benefits can have a profound impact on an employee’s wellbeing, which in turn reflects in their work.

Chrane also highlights the backdoor in financial wellbeing: while it’s often assumed that lower-level employees are more stressed about finances, OneDigital’s research reveals that even executives face significant financial anxiety. As a result, the company offers financial advisory services that cater to all income levels, helping employees with decisions like budgeting or home buying.
Chrane stresses that truly understanding employees’ needs—through data, life-stage analysis, and personalized solutions—can close the gap between benefit investment and perceived value, ensuring that companies meet their employees where they are.

To read the entire Q&A, visit the Leader’s Edge article here.

Discover the key to bridging the gap between employee expectations of benefits and employer perceptions by downloading OneDigital’s 2024 Employee Value Perception Study.

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