The 3 Elements of Our Long-Term Growth Strategy

Why Culture, Strategy, and Investment Must Work Together to Build a Company That Lasts

When I quiet the noise around me and think about what it takes to build a company of consequence, I can confidently say that over 25 years… across multiple industry verticals, and through 4 recapitalizations with private equity backing… our formula has never changed.

Culture + Strategy + Investment = Sustainable Growth

Is this equation in any way revolutionary? Absolutely not. But when balancing organic and acquisitive growth, the pressure of doubling interest rates, and the general distraction of short-term goals and competing responsibilities, it can be easier said than done. Couple this with the fact that PE firms are often uninterested in building “lasting” companies. Instead, their goal is an acceptable return on investment for their limited partners over a much shorter period. So, from my lens, the “lasting” part can only be owned by founders who choose the right partners and stay in the game long enough to ingrain this approach into the DNA of the firm.

For other leaders on a similar journey, think about these core attributes, what the words entail, and regularly check yourself on what is realistic and worth pursuing knowing the pitfalls of short-term thinking.

1. Culture:

• Shared Values and Beliefs: A strong company culture unites employees around common values. It shapes behavior, decision-making, and interactions. Whether it’s a focus on innovation, customer service, or integrity, a well-defined culture guides everyone’s actions.
• Employee Engagement: A positive culture fosters engagement. When employees feel connected, motivated, and aligned with the company’s mission, they perform better. Regular, actionable feedback, recognition, and a supportive work environment contribute to engagement.
• Retention and Attraction: A healthy culture retains talent and attracts new hires. People want to work where they feel valued and where their contributions matter. Companies with a reputation for a positive culture have a competitive advantage.

2. Strategy:

• Vision and Mission: A lasting company begins with a clear vision and mission. The vision outlines where the company aims to be in the long term, while the mission defines its purpose and how it serves customers.
• Strategic Planning: Companies must plan for the future. Strategic planning involves setting goals, analyzing market trends, assessing strengths and weaknesses, and creating a roadmap. It ensures alignment across departments and the ability to adapt to changing circumstances.
• Innovation and Adaptability: A successful company continually innovates. Whether it’s product development, process improvement, or exploring new verticals, adaptability is key. Companies that resist change risk becoming obsolete.

3. Investment:

• Financial Capital: Adequate funding is essential. Companies need capital for operations, expansion, and technology investments. Whether through the right equity partners, debt, or self-funding, smart financial management ensures stability.
• Human Capital: Invest in people. Hiring, training, and retaining skilled employees contribute to a lasting company. Develop leadership, mentorship programs, and career paths.
• Technological and Intellectual Capital: Invest in technology and intellectual property. Staying ahead requires leveraging digital tools. Intellectual capital—knowledge, processes, and solutions—creates competitive advantages.

In summary, a lasting company weaves culture, strategy, and investment into its fabric... its DNA. These attributes reinforce each other, creating a resilient, lasting organization that thrives over time. Think about this framework when talking to firms that do acquisitions. If a long-term lens matters to you and your colleagues, make sure you are asking the right questions.

Read the full series from Mike and Connect with him on LinkedIn, here. To hear more from leaders who joined OneDigital through acquisition, visit the Why OneDigital Hub.