Bruce Goin

Senior Managing Principal

25 years of experience


Bruce Goin is a managing principal at OneDigital, a national team of experienced, local employee benefits advisors who create greater value for employers and inspire individuals to become more engaged health care consumers.

Goin has two decades of experience in the insurance industry. Prior to joining Digital he had his own successful agency in the Orlando area. He was also the founder of a professional employee organization, as well as a benefits administration technology firm. Over the years, Goin has created a real niche in the integration of benefits administration technology, brokerage services and payroll, helping employers control their overall benefits costs.

Goin received his bachelor\'s degree from Florida State University, has lived in Orlando for over 20 years and is a member of the National Association of Health Underwriters. He serves on the board for several organizations, both professional and not-for-profit.

Latest News & Updates from Bruce Goin and Team

About Orlando, FL Team

The OneDigital Orlando office is comprised of over 35 team members. The success of the office is built by a culture of talented people who are passionate about delivering results and unparalleled industry service.

Our office has been focused on delivering new and exciting services to our clients by increasing our visibility into your plans and assisting on both financial success and assisting our clients in driving lower costs. We believe the more we can assist our clients with technology and premium and plan administration we can ultimately lower their healthcare spend. Our goal is to educate our clients in what is available in the marketplace through:

  • Benefits Technology & Administration

  • Premium Audit Services

  • Partial Self-Funding Analysis

  • Pharmacy Contract Negotiations

  • Proprietary Plan Analysis Analytics

  • Robust Plan Analysis & Monthly Reports

We are proud of the work we do in the community and the clients that we have served over the past 12 years in this community. Our relationships with our clients are what make a difference in how we approach each opportunity to serve.

301 East Pine Street, Suite 650, Orlando, FL, 32801 United States | (407) 447-7211 | Get Directions | View Team Details