Nicholle Trugman, Associate Vice President, Discusses Open Enrollment Trends for 2025

Employers must be more attentive than ever to emerging trends and in-demand benefits for the upcoming open enrollment season.

Gone are the days of viewing open enrollment as a yearly HR task and providing a standard benefits package. Open enrollment has evolved into an opportunity for employers to attract, retain, and engage employees.

OneDigital’s Nicholle Trugman, Associate Vice President – West Region, recently authored an article on HR.com focused on how current trends such eco-friendly benefits, financial planning, and professional development opportunities are being sought after by employees.

As we approach the 2025 open enrollment season, it becomes more imperative to understand the shifting employee landscape. Open enrollment is no longer just an annual administrative HR task; it’s a strategic opportunity to attract, retain, and engage employees.”

— Nicholle Trugman, Associate Vice President

The ever-evolving workforce seeks a competitive benefits package and a smooth enrollment process. Investing in an open enrollment strategy provides an opportunity better to meet the evolving needs of today’s workforce and improves employee retention and satisfaction.

To read more about open enrollment trends, click here.

Interested in more tools, tips, best practices, and resources needed to make open enrollment administration easy? Check out OneDigital’s 2025 Open Enrollment Hub.