Media Feature
OneDigital on Turning AI Capacity into Client Value for TechTarget
AI can finish a task while the business result stays unfinished. OneDigital is focused on what its capacity gains deliver for clients.
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Article Summary
Informa TechTarget highlights OneDigital as an example of a company seeing meaningful efficiency gains from AI, and asks what organizations do with the capacity those gains create. The piece encourages CIOs to define what “done” means before measuring AI’s productivity, cost, and value.
When an AI coworker completes a task, the work still has some distance to travel before a client feels the difference. That distinction anchors a recent Informa TechTarget article, which asks CIOs to define what “done” means before they judge AI’s productivity, cost, and value.
OneDigital appears in the piece as an example of a company with real efficiency gains. The article notes that its digital coworkers now handle about 30% of the work across more than 20 roles, which gives employees more time for work that calls for human judgment. It also observes that OneDigital treats that capacity as a starting point and is focused on where the time goes next, whether that is stronger client retention, new business, or more value for customers. Across OneDigital’s business lines, the answers take different forms. In employee benefits, for example, AI efficiency gives consultants greater visibility into what is driving plan costs, so they can help employers keep those costs under control.
From Capacity to Client Value
Mike Sullivan, Co-Founder & Chief Growth Officer at OneDigital, and Vinay Gidwaney, Chief Product Officer, have spoken about this next step in earlier TechTarget coverage. Their shared view is that creating capacity is the first half of the equation, and the return arrives when leaders direct that time toward work that creates value.
Every hour our digital coworkers return goes back into work that drives value for our clients, from helping employers control the cost of their benefit plans to guiding leaders through workforce transformation.”
Mike and Vinay’s best selling book, Workforce Intelligence, gives leaders a framework for managing human and digital coworkers together, so that efficiency gains connect to outcomes that matter to the people they serve. The article closes by noting that someone has to decide what “done” means, and that the answer should come from people rather than the AI.
Read the full article here: When is AI work really done? CIOs need a clearer finish line
Learn more about the ideas behind the book and OneDigital's approach to AI-driven workforce strategy at our AI Hub for Employers.