Digital Insurance was founded by co-founders Adam Bruckman and Mike Sullivan during the “dot com era” with a bold goal to leverage technology and scale to change the employer health insurance marketplace. While the original concept was to sell insurance online to employers, our sharp focus on growth and innovation brought about our next evolution. The new direction: to partner with other brokers, agents and financial services companies to manage or acquire their small group customer base. Digital Insurance quickly became the premier outsourcing solution in the country.
As a leading employee-benefits-only agency, we continued to drive efficiencies for our clients, investing in technology and operational infrastructure for the better part of a decade, creating a cost advantage in the benefits industry.
After launching the industry’s first end-to-end CRM technology in 2007, we made our first appearance on the Inc. 5000 List of Fastest Growing Companies, a recognition we received for the next 14 years, a distinction that only 11 companies have ever achieved.
Hitting our stride, the 2010s brought our first set of acquisitions, setting a new path forward for how we would continue to grow. In 2010 we celebrated our first two agency acquisitions, a strategy that would fuel our growth for years. In 2011, the company organized into two divisions; Digital Small Business Select and Digital Benefits Advisors. The first, Digital Small Business Select, allowed us to partner with leading brokers to efficiently manage thousands of micro-groups. The official launch of Digital Benefit Advisors enabled us to competitively serve small and mid-sized businesses throughout the U.S. This intentional alignment to uniquely serve the needs of the insurance industry and employers nationwide would remain a foundational strategy of the company into the future.
Following the successful integration of our first three acquisitions, in 2012, we partnered with Fidelity National Financial as our new private equity partner, which allowed us to continue to partner with 10+ like-minded agency owners that year and several more in the years to follow. In 2013 we had two $10M+ acquisitions, representing a significant move to becoming more competitive in our ability to serve the needs of employers across the country.
In 2016 the leadership team at OneDigital saw a need to marry employee benefits and human resources consulting to provide an expanded array of services to employers. Two short years later came perhaps the most exciting brand change to date. Fueled by entrepreneurial drive and deep consulting expertise, we boldly moved into the next chapter in our legacy with the expansion into corporate retirement plan consulting and wealth management. The acquisition of Resources Investment Advisors and 13 independent firms across the country provided us immediate scale and a national footprint. With a national health pandemic on the heels of that announcement, the investments in and diversification of our platform of offerings helped us provide a unique level of support and consulting for clients, deepening the level of our client relationships.
With a sharp focus on inclusion both internally and externally, in late 2020 we dropped “Health & Benefits” from our name in favor of simplifying to “OneDigital” which would allow for a continued diversification of services. Soon after, we acquired HM Employee Benefits and Risk Management, marking our first expansion into Property & Casualty Insurance.
Two decades after starting the business, Adam Bruckman and Mike Sullivan, co-founders of OneDigital, reflect on their journey of building a company of consequence. Together, they humbly discuss their early learnings, express enthusiasm for future advancements, and emphasize the importance of people at every stage of the firm's growth.