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SBHRA Insurance Academy | Communications Innovations for Open Enrollment [California]

Research over the last few years has shown that employee attention spans have significantly decreased, and over 80% of organizations reported their employees never even open the benefits guide.

The unique communications challenges COVID-19 introduced also provide a chance to transform the way you approach benefits communication and education.

Not only does benefits communication increase your employee’s benefits perception, benefits communication is a critical component of engagement.

During this session, you’ll have a chance to hear from our benefits and employee engagement leader as they cover the strategies and initiatives to successfully implement any communications plan, especially as it applies in today’s environment.

Meet the Speakers Panel:

Kendall Wilson, Regional Director of Client Services

Kendall brings to OneDigital over 9 years of experience in the health and benefits space. As the Regional Director of Client Services for OneDigital's West Region, Kendall leads the Benefits Communication and Benefits Technology specialized service teams who provide contract implementation, open enrollment, employee communication strategy, online benefits administration, and employee data management. She is passionate about innovative approaches to making healthcare simple to use and building high performing teams who add strategic value for our clients.

Lesa Caputo, Principal and Benefits Advisor

Lesa Caputo, Principal and Benefits Advisor

Lesa joined One Digital in 2018 after growing her company, Beneflex Insurance Services over the prior 8 years and with a combined 27+ years’ experience in the insurance industry as a Senior Benefits Advisor. Lesa is a leading expert in employer benefits

offerings, having worked on both the insurance carrier and broker sides of the industry.

She is highly versed in compliance and health care reform issues, topics she often addresses in our client workshops for the SBHRA Insurance Academy.

Her extensive knowledge in employee benefits, strategic abilities in plan design and funding mechanisms, and her compliance expertise make Lesa an invaluable partner to her clients. Since joining OneDigital she has been nominated to serve on their Large Group Client Advisory Committee as she is viewed by her peers to be an expert in this market segment.

Lesa graduated from UCSB with a degree in Business Economics in 1994. She lives in Ojai, CA with her husband and three daughters. She proudly serves as a board member for the Pacific Coast Region of the American Red Cross.

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