OneDigital Leader Previews Upcoming Open Enrollment Challenges and Solutions in ThinkAdvisor

In the face of a global pandemic, employees are reconsidering their health and financial needs.

However, with many employees still working remotely, implementing effective and easy-to-navigate procedures for open enrollment can seem like a daunting task. OneDigital’s National Practice Leader of Member Engagement and Communications Heather Rabinowitz thinks many employers can look to current trends in technology and digital communication in order to carry out a successful open enrollment season. She explains that employees should expect to receive open enrollment information across a variety of digital platforms this fall, including PowerPoint presentations, live webinars, and even virtual benefit fairs.

In the ThinkAdvisor article “What Open Enrollment Might Be Like This Fall, When…,“ Heather notes that many employers may even continue using these tactics beyond 2020.

I feel confident that the advantages of these digital solutions (e.g. convenience and flexibility, reporting and analytics, personalization) will solidify their place in open enrollment strategies for the foreseeable future, and employers and employees alike will begin to question some of the tired and traditional open enrollment tactics of the past to the point that they become almost nonexistent.
 
—Heather Rabinowitz, National Practice Leader, Member Engagement and Communications, OneDigital

Read the ThinkAdvisor article here.

Want to read more about the steps employers are taking to communicate during uncertain times? Check out her recent article: Employee Communication Strategies in a Virtual World During a Pandemic.